Why You Should Be Sharing Video on Social Media Right Now

One can only imagine a future where you will likely be watching this post rather than reading it, given how much has been written about using internet videos in your content marketing efforts.

The cornerstone of social media marketing today is video. 

Video is king when it comes to producing interesting content, regardless of whether you are using Facebook, Twitter, YouTube, Snapchat, or any other network.

Your customers are currently looking for ways to satiate their desire for information and amusement.

Your company or brand will suffer online in comparison to rivals if you fail to deliver.

So you should give more attention to your own brand video content in order to rise.

Daily Views Matter

The majority of internet video content is consumed by Facebook users. 

Currently, 4 billion videos are seen every day on Facebook. 

Given that practically all brands use Facebook and its paid promotions to connect with their consumers, this is a sizable quantity.

Now, if you were a tiny business, you could easily compete with more established names by developing an engaging video content strategy.

A brand can engage with its audience by posting videos on social media. 

7 out of 10 individuals, according to Axonn Research, have a more favorable opinion of a brand after watching one of its web videos.

Using social media enables any business or brand to become more personable. 

It aids in building their customers' trust. 

Videos you post on social media have a wider audience because viewers share them with their friends and colleagues in addition to watching them.

Creativity

Creativity both alludes to the reality that a well-thought-out video strategy may assist advance your brand online and provides the numbers you need for videos to have the natural quality of being more engaging. 

Businesses need to put time, effort, and originality into their video content if they want to see the results they are looking for, as the old/new marketing adage goes, creativity always wins over production expenses.

You should be as creative as possible to make your brand video stand out.

Videos Increase Sales

Online videos are assisting businesses in gaining more clients.

After watching a product's web video, 64% of users are more inclined to make an online purchase.

Given this, it is obvious that any content provider will require videos in some capacity. 

However, integrating videos on practically all social media platforms is becoming simpler now. 

When you share videos on Facebook, it actually helps you reach a wider audience organically.

Your company may easily make videos and share them with your audiences on Snapchat and Periscope as well.

You can learn more about your audiences when you share your video online. 

In fact, you can specifically target your clients while using its sponsored video ads capabilities. 

If you are a sports brand, you can focus on people who enjoy participating in sports, people who live in a specific area, or those who follow your rival's page. 

This implies that you can use your content to generate leads for your company.

This is how brand videos are crucial to any brand.

Videos Are the Ideal Medium for Improving Conversion Rates

A landing page with a video on it can increase conversion by 800%, according to FunnelScience. 

This makes sense given that the purpose of a landing page is to persuade and convert visitors into doing a specific action, typically to subscribe to or buy from you. 

With a video, you can hold their attention for longer periods of time, educate them clearly, and aid in their decision-making.

Types of Videos

We need to go deeper into the differences between short-form and long-form video to start using video successfully.

Short-Form Video

A short-form video is any video that has a short duration. 

These kinds of videos have become common on social networking sites including Facebook, Snapchat, Tiktok, and Instagram. 

They enable users to instantly create, upload and share content with their friends and followers.

Modern eCommerce stores also include short-form videos to demonstrate product features, benefits, usage, and customer reviews in addition to high-quality photographs.

Long-Form Video

Long Form Video is a phrase used to describe a particular sort of video material that has a beginning, middle, and end and generally lasts longer than 10 minutes.

Advantages of Short-Form Videos

Sharing is the goal of short-form videos. 

It responds to current trends and is quick and simple to absorb. 

Having all three increases the likelihood of going viral.

Good for Short-Attention Spans

In a society where issues are resolved instantly and quick satisfaction is accepted as the norm. 

Our attention spans have been getting shorter, which is not surprising.

Oversaturation results from an abundance of content. So make your short-form video entertaining and interesting. 

Social Media Apps Are on the Rise

Short-form videos can almost be shared on any social media platform.

Users of social media are thus more open to your online advertising. 

Additionally, short-form and snackable videos are the way to go with 3.6 billion users globally.

Audiences have grown accustomed to the briefness of TikTok and Instagram videos.

From video emails to video calls, users are exposed to videos right away in a digital environment. 

Due to these similarities, the short-form video has a larger chance of being seen by users.

Social media platforms are the perfect venue for marketing thanks to Facebook Marketplace and Instagram Shop.

Also, since millennials have grown up on social media, they are now more financially stable, which makes them the perfect customers for your product.

More Flexible

Short videos make it possible to spread content extensively across a variety of media platforms. 

Short-form and snackable videos are more suited to hectic lifestyles since not everyone has time for an educational video.

As a result, short videos are the ideal online marketing tool.

Advantages of Long-Form Videos

Let’s now take a look at the benefits that long-form videos offer.

Greater Value

You should think about taking a more subtle approach because long-form video has a storytelling component. 

Longer videos need to be developed carefully. 

The profit increases along with the risk.

Imagine recording the shipping experience of your internet customers. 

Long-form videos can document the entire journey. 

A long-form video will provide you with more options if your objective is to engage viewers. 

Producing such content requires commitment, and your audience will recognize that commitment. 

Sharing a long video has more weight since it encourages commitment.

Brand Awareness

Lng-form videos enable you to stay connected with your audience for longer periods of time via your brand story.

More time gives you more chances to interact with viewers and establish an emotional connection that will be challenging to ignore. 

Long-form video enables your brand's ideas to develop more fully.

For your business to grow, consumers must have a connection to your brand and your brand video content.

Once your brand video stands out, you'll see a significant rise in your engagement rate and conversion rate as well.

Social Media Video Ideas

It can be challenging to choose the solutions that would be best for your brand, but videos are a fantastic method to engage your audience. 

Let's talk about video ideas to try on your social media platforms and how to use each of them as a brand video.

Live Videos

Facebook Live, YouTube Live, and other streaming services make it simple to interact with your audience if you have a sizable following. 

Announcements, behind-the-scenes peeks, and product information videos frequently benefit from live streaming. 

While larger live video sessions can be a means to engage your followers deeper through Q&A sessions and direct discussions, regular brief video updates can keep your audience interested.

Live videos should be the backbone of your brand videos.

Tutorials

The most popular type of content to share on social media is tutorial videos due to their widespread appeal. 

The videos might be about your goods and services or they can be about more general subjects that are relevant to your market and sector.

Clear, informative, and engaging are all requirements for tutorial videos. They must be both long enough to detail each stage and brief enough to be interesting. 

The first minute of the video must contain the most crucial information, and the entire video shouldn't last more than a few minutes.

Behind-The-Scenes Videos

The use of behind-the-scenes videos can help your business and team come across as more approachable. 

Include information about your regular business activities, offices, production procedures, and more. 

Talk to your closest vendors, conduct employee interviews, or get feedback from your most loyal clients. 

All of these activities serve to better inform potential clients about your business and your identity.

The purpose of this kind of video is to increase brand recognition and trust. 

Online followers may not be fully aware of a brand's identity when they connect with it. 

It is challenging to capture the essence of a brand in a few screen characters. 

The chance to delve deeply into what makes a brand distinctive is actually provided by video.

Behind-the-scenes videos are great brand videos that will enable you to make a unique connection with your audience.

Informational Videos

Any topic can be covered in an informational video. 

Create your content library with videos on a range of pertinent subjects. Make them special, intelligent, or perceptive. 

When adding video to your social network, focus on creating content that will be shared and that will be worthwhile for the viewers.

If informational videos aren't made properly, they may come across as dull or lifeless. 

In addition to being engaging to the audience, your content should compel them to share it.

Reveals

Social networking is a great way to keep fans informed about your brand's newest offerings and features. 

60% of consumers prefer to read postings that highlight new goods or services, according to the Sprout Social Index. 

As a result, you could start making movies to communicate information about new products.

You may make an announcement that is more engaging and fascinating by using humorous aspects in the video. 

Perhaps you could use more vibrant colors and typefaces, give your product's features a unique spin, incorporate eye-catching images, and more.

User-Generated Videos

User-generated content is quickly developing into an excellent and convenient method of capturing an audience. 

To increase their exposure, you can encourage your users to make videos and upload them using your hashtags.

Because users are more likely to share the content they make, user-generated content is an excellent strategy for expanding an audience. 

Viewing user-generated content is also a great method to learn about the personalities and interests of your audience.

The most crucial element of asking for user-generated videos is to actively engage and thank your audience. 

Your users work hard to create content for you; they deserve to be fairly compensated. 

Give credit to all people, distribute all content, and highlight the greatest content. 

Make sure you track your hashtags and encourage users to contribute content they enjoy, not just their own.

Final Thoughts

Any marketing strategy needs to take your target audience's thinking into consideration. What will draw them in and persuade them to use your good or service?

Even though shorter videos may draw more viewers, they risk getting buried in the din of ongoing competition. 

Producing entertaining content alone is insufficient; it must also be memorable in the current digital age.

Long-form videos can help your target audience remember you in this situation.

Short-form video is the best option if you want to get traffic or make a sale. 

It may be advisable to put your effort and energy into long-form content if you want to grow brand awareness. 

Both are essential and should be part of your brand video strategy.